IT’S ME.
India’s First Skincare and Beauty Brand Made Just for Teens
About IT'S ME .
It’s Me is a bold, new Indian beauty brand created specifically for teenagers — with skincare, haircare, and makeup that actually gets what young skin needs. We’ve carefully developed every product with safe, gentle, and effective ingredients to support teenage skin without the harsh stuff.
From your first breakout to experimenting with your first blush, It’s Me is here to make self-care easy, fun, and fearless. Think skincare-infused makeup, acne-safe BB creams, and hydrating lip tints — all designed to fit right into your life and your feed.
We’ve studied what teen skin truly needs and what excites Gen Z — with vibrant packaging, clean ingredients, and products that work. Backed by science, powered by play.
Our Team
Our Team
Villoo Daji
A highly accomplished marketing professional with 23 years of diverse experience across strategy, brand building, and new product development. She has consistently partnered with leadership teams to drive long-term, sustainable growth for iconic brands. Her expertise spans strategic planning, execution, and innovation, with a strong focus on aligning business goals with market opportunities. Throughout her career, she has demonstrated the ability to adapt to varied organizational cultures, rhythms, and challenges—bringing both agility and insight to every mandate. Her approach is rooted in driving meaningful impact, crafting purpose-driven brands, and delivering measurable results in competitive, fast-evolving business environments.
Stutee Goswami Nag
Stutee is a seasoned strategist and operator with over 24 years of experience driving omni-channel growth and strategic impact for leading beauty and retail brands across India, the Middle East, and Africa. She has led transformative journeys in brand building, growth strategy, retail management, digital transformation, and marketing—always with a focus on innovation, customer experience, and sustainable growth. As a founding team member at L’Oréal Travel Retail India and Watsons Middle East, Stutee has been instrumental in building businesses from the ground up in fast-paced, dynamic markets. Her work is rooted in a passion for purposeful brand building and empowering teams to deliver meaningful results.
Case study.
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